Design and Commerce
Advice to Designers and Young Lovers Part 1: Getting The Silent Treatment
I thought “silent treatment” only happened to love relationships gone bad but it seems to have infected everyone. I’m not talking about friends/family, people you know and hang out with, who just forgot to answer your voice mail or email. No, I’m talking about when this happens in business; in the middle of a business [...]
The Making and (Un)Making of Logos: Secrets of a Logo Designer 2
The 7 Worst Things To Tell a Logo Designer:
1. “I know exactly what I want so it should be easy for you. I want it to look JUST LIKE…the (blank) logo only with a (blank) on it.”
2. “I’ll know it when I see it.”
3. “I want it to be red.”
4. “This is a real estate [...]
The Making and (Un)Making of Logos:Secrets of a Logo Designer I
Part 1 Why your logo is important:
Don’t let me try to convince you that the creation of your logo is important, but here are some simple reasons why you might want to create something well made and distinctive to represent your company:
1. The logo is your visual shorthand:
You need one fast way to tell your [...]