On Silk Stockings, Cigars and Turning 20

My favorite 20 year old is celebrating an amazing history of creativity and commitment this year. And while I do know a lot of 20-year-olds, I’m talking about The Alternative Pick, the place to find edgy photographers, illustrators, multimedia and design since 1992. AltPick.com went live in 1995.

It’s bit of graphic design history in the making, you might say. AltPick has been attracting the freshest talent in the business from the start of it’s youthful life. Founder Maria Ragusa wanted this to be the cornerstone of their existence and it was. Back in the day, if an illustrator, photographer, or designer for example, wanted to let an art director or editor know they were around, outside of going door to door with a portfolio, there weren’t many options to choose from. The big and beautiful “Black Book”(where Maria cut her teeth in the business for 13 years) was a coveted and expensive venue for any new kid on the block but it was one of the more effective ways to “be seen” at the time. I remember finding it in the offices of Art Directors and Creative Directors, on their desk or hanging out on their bookshelf; it was a necessary tool of the trade. After all, this was a time when books and stuff on paper were our main source of staying connected!

The first edition of the Alternative Pick book was square, (8″ x 8″) full color, gorgeous and glossy. And my brand new design studio could actually afford a full page spread it in it! That was another thing Maria wanted to offer fledgling groups like mine – an affordable option to advertise our work. Warner Music saw my spread that year and kept my studio busy for quite a while! The book’s reputation quickly became one that looked ahead to where our profession was going and I think in the 20 years they’ve been around, AltPick never looked back!

AltPick is an large interactive online community now, with friends and members around the world. The AltPick Card Deck is a unique way Maria likes to connect artists and art buyers beyond cyberspace every year. And I love cards. They are always playful. They don’t take up too much space on your desk and these of course, give us an enticing peek into our constantly changing creative world. So you can imagine I was pretty thrilled when Maria asked me to design the packaging this year.

“Think magic”, she said. A big concept that is purposely mysterious and generally unexplainable. Like sex, I thought! The 2012 package began to take shape in my head in a place where black silk stockings and an exotic cigar are having a drink. Dramatic color, historic references (the backs of old fashioned playing cards with gold gilt edges) and a whimsical “A P” – all aiming to look like they were having fun and belonged together. And of course, all of it in the service of providing a suitable home for the wonderful artwork inside the box! Please see the website below and get yourself a deck!

Maria is always looking for the connections that we have yet to find as artists (and as people too), encouraging the AltPick community to do the same, and I guess that was the biggest inspiration of all for me when I designed the deck. The attraction that the AltPick audience has had over these 20 years to what is not yet labeled or categorized is encouraging to me as a creative. Still figuring it out, still bringing the unexpected together, still surprising us after all this time…Happy Birthday baby!

Website: www.altpick.com
Click here to check out Ultimo AltPick ads through the years

Occupy the Heart in 2012

At a client holiday party last week, talking to a marketing director at the bar and the subject of Occupy Wall Street comes up.

“I’ve been working with a friend to create some Occupy graphics, maybe even sell them and give the money to the movement,” I said to her.

The marketing director responded, “Oh don’t give the money to them, Give the money to the stores in that area that are losing business because of them. Stores in the area are being forced to close down.”

She was angry with the Occupy movement and I didn’t argue with her, because her anger didn’t seem unjustified to me. At the same time though, the opposite might also be happening – some small businesses doing better because of the Occupy attention. Still, being a small business myself, I certainly don’t want Occupy to be hurting anyone in the 99%. So, to me, her anger made sense, but Occupy makes sense to me too. Every established system around us doesn’t seem to be working very well these days and Occupy could possibly encourage us to imagine systems that do work. A “place” to start… and even though many pundits feel it’s not a movement at all, and that is has already been compromised, I’m seeing it in a different way.

My friend, Thomas Alan Berg (author of “Uncle Tom’s Classroom”) a visionary educator, has participated in the San Francisco Occupy and felt that the feeling in the air was much more than political, much more than economic. The only way he could describe it was to say it felt like a kind of connection was everywhere, going far beyond the original purposes of the physical protest.

Tom sounded inspired and happy about it and he got me going too. I began to think what if Occupy is one big thought, being thought of by millions around the world, all at one time. But then, I am one of those people who believes that we live manifestations of thought; that thoughts are electromagnetic “things” and that everyone’s actually counts for something and makes stuff happen. There are plenty of the smartest and well respected scientists and educators who are coming to this conclusion too so laugh as you will, but I am in very good company on this one…

Tom Berg’s description of his experience at Occupy San Francisco inspired me to create this particular graphic, because he expressed the “heart” part of Occupy. Feeling our own heartfelt connection (to each other, to this place we live called earth etc…) is the invisible force of Occupy. Everyone has their own relationship to that; it’s an individual thing. No leaders, no followers. Facilitators, consensus, respecting individuality and differences…sounds too good to be true as a real working system, and I’m sure it’s also messy to manage. But first steps are almost always shaky. Occupy might be helping us see the first social description of a new paradigm and since we have no idea what to really look for if this is REALLY going to be different from what we’ve known before, so it’s too soon to tell. One thing for sure: Monsanto, Big Pharma, Big Media and our Banking systems would like it much better if everyone just shut up so they could continue to monopolize the world as we know it now…in our “best” interests.

Occupy the Heart is a reminder that our feelings are not only significant, they are at the basis of everything we do; our emotions are the human currency we exchange with one another, every day, at our desks, counters, board rooms and these feelings make our lives “better” or “worse”. By paying attention to this fundamental “invisible” part we all have, I think we have a better chance of making a “permanent” difference on the place we (presently) call home, good old planet Earth. It’s not like we have to put differences aside entirely, we have to understand them for what they are finally…a million different expressions of what is really a beautiful and unstoppable heart, the invisible force of the universe. Am I a dreamer? You bet. And all the best minds of any generation are, too.

Love to you all in this season of celebration…more in 2012!

2012 on Seventh Avenue

2012door1Having been remiss from this particular arena of the cybersphere for a while, all I can say is that I’ve been observing what seems to be a lot of chaos around me and I’ve been trying to sort it all out.

It seems of late, a lot of my friends have begun thinking about 2012. These are not the flaky, tree hugging types. The most practical and down-to-earth among them are feeling “something” is in the air. They watch  Doomsday Specials on the History Channel and call me during the commercials. “Is this true, Clare? What does it mean?” Since I have spent most of my life cavorting in the playgrounds of the fringe, they figure my odd-ball-ity might come in handy given the unusual nature of the times we find ourselves in.

The 2012 story is big (and complicated) that’s for sure. From my study and sources, we’ve already entered it; the change is in process. Climate instability, natural disasters, jobs and homes in all kinds of crisis, and then of course, the unnatural disasters wrought upon us by our growing corporate fascism*; it’s easier to be afraid now than ever. And of course we’re encouraged to stay fearful on every front – since everything we used to depend on is crumbling beneath us. Things aren’t like they used to be that’s for sure.

2012 as The Interruption
No one wants their status quo interrupted, but everyone I know seems to feel that their status quo IS being interrupted. “Leave us alone with our toasters” Howard Beale said in Network years ago. Right. We don’t want to worry that the drug the doctor prescribed cites “death” as a possible side effect; we don’t want our fish to be suffocating with petroleum in the oceans; we don’t want to bee population to die off because Monsanto won’t stop selling a new pesticide but they’re counting on the fact that we’ll act like it isn’t happening.

“It’s overwhelming” my Fashion executive friend says. “We’re seeing corporate control of the news, the medical establishment, agriculture, privacy infringement under the guise of “safety”– corporations and government are having wild sex with each other. But their not even doing it behind closed doors anymore; they don’t care if you see who’s screwing who. They’re doing it in hi-def RGB 5 foot flat screens, right in our living room!”

Her company just merged with another mammoth and lately they’ve been having a lot of big meetings with HR, to “acclimate” them all to new management goals. She said these meetings are pretty Orwellian. “It’s like they were trying to convince us that if we don’t appreciate the changes, we’re against our own success. The increased demands are ‘good for our team’. But our jobs are almost impossible to do now. Quality control is even more difficult, staff cuts means we average a 60 hour work week; no raises for 3 years now but we still they tell us we need to feel “personally” accountable for our company’s growth. It’s like they are trying to hypnotize us into thinking what they’re saying makes sense, but it clearly doesn’t.”

“And what can we do,” she said. “No one wants to say that they think we are on a sinking ship. No one in the meeting said these new goals are unrealistic; no one asked any questions about what they were being told. Everyone’s afraid of losing their job.”

My own honesty has booted me from a variety of communities, so I am fully aware of the consequences of telling the truth. How far do you go? In some places, you can get yourself killed for asking a question. Giordano Bruno was burned at the stake for questioning the Pope. (He pointed out that the sun did NOT revolve around the earth). And while the world has come to agree that burning anyone at the stake is an unacceptable response to differing opinion, I agree it’s uncomfortable to question the Powers-That-Be.

Looking for Answers When We Should Be Looking for Questions
Even in that claustrophobic conference room, if only one question was asked that pointed to corporate hypocrisy – that question would have been the only thing that anyone would have remembered about the meeting. It would have been the talk at the water coolers for weeks.

My friend continued. “Of course it makes no difference if anyone really said what they were thinking. The company would just keep on doing what they were doing and it wouldn’t have made a difference anyway”.

Not the kind of difference you see right away, that’s true. But simply by asking “the” question you have created a disturbance in their apparent control of the situation. (How about asking if the emperor is naked!). For a minute, the spell is broken for everyone in the room. Perhaps not as satisfying as rioting in the cafeteria or dramatically handing in your resignation, but don’t underestimate the impact. You’ve just opened a door for someone else, maybe for some other meeting, at some other time. And with one painstakingly small question at a time, whether you’re an HR Manager or a cab driver, these deceptively insignificant moments will add up, making it more difficult for the hypnosis to continue en masse. And considering how little they care about our “status quo”, ending the trance would be an improvement!

The Real Meaning of 2012
So the experience of my well- placed corporate buddy led me to understand what I believe is the real meaning of 2012:  We’ve been looking for answers when we should be looking for questions. The biggest disasters are assured if we remain asleep, accepting what we’re being told as though it were the way it “must be” and the way it always is. Answers are overrated and constantly changing anyway; it’s the question that has always driven our progress.

The asking connects the best part of all of us invisibly; it’s a way of sticking together. As every day brings us closer to Dec 21, 2012,  your voice in the conference room could be the start of something really good for the rest of us. 2012 isn’t the end of anything, except our deepest need to be deceived.

* http://www.informationclearinghouse.info/article7260.htm