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by Clare Ultimo

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Distress, Death and Graphic Design

September 21, 2014 By Clare Ultimo

The Urban Outfitter Kent State shirt design. It's almost embarrassing to talk about it. On the one hand, what power could a shirt design have? Shirt designs come and go in seasons, like everything fashionable. New ones pour out of department stores daily. What could have caused one shirt design to get so much flak? Last week, Urban Outfitters released a shirt that became almost immediately controversial, not in a good way. The shirt has the Kent State University logo on it, under what seems to … [Read more...]

Filed Under: Design and Commerce, Personal is Political Tagged With: dangerous ideas aiga conference, design activism, design irrelevance, free speech and graphic design, freedom of the press, graphic design and corporatism, graphic design and social relevance, Kent State protest, kent state shirt, sept 2014, social meaning in graphic design, tibor kalman, urban outfitters

What Not To Change About Graphic Design

September 15, 2010 By Clare Ultimo

Graphic Design and its extended family are rotating at a constant tilt these days.  Adobe upgrades about once a year now ; design programs you’ve invested thousands of dollars in are obsolete before you take a deep breath. Lots of technologies are going downstream - stuff that some of us even grew up with (like books !). Graphic Design has become a household word and a very popular Major in lots of universities. There are more "graphic designers" than ever…  the kid down the block with some time … [Read more...]

Filed Under: Design and Commerce Tagged With: graphic design history, how graphic design is changing; is everyone a graphic designer; graphic design for everyone; important things about graphic design, jean cocteau graphic designer, the way graphic design used to be

The Joy of Working for Non-Profits

May 26, 2010 By Clare Ultimo

The pitfalls of working as a communication designer in the non-profit world have been well documented (I think). I even wrote an article for a trade magazine years ago in an effort to help younger designers avoid the holes on that street. (See link at the end). But things have actually improved since I wrote that list of warnings to the wise; and while I can't say that the value of graphic design is better understood by your everyday straphanger, it is certainly more visible. And non-profits, … [Read more...]

Filed Under: Design and Commerce Tagged With: Designers and non-profits, Joseph Campbell Foundation, Joseph Campbell quotes, metaphysical gifts, the art of the letterform, Working for Non-Profits

Advice to Designers and Young Lovers Part 1: Getting The Silent Treatment

October 8, 2009 By Clare Ultimo

I thought "silent treatment" only happened to love relationships gone bad but it seems to have infected everyone. I'm not talking about friends/family, people you know and hang out with, who just forgot to answer your voice mail or email. No, I'm talking about when this happens in business; in the middle of a business deal, or worse yet, at the beginning of one. People tell me that young business relationships are like young love relationships. You seem to like each other at the start, agree on … [Read more...]

Filed Under: Design and Commerce

The Making and (Un)Making of Logos: Secrets of a Logo Designer 2

May 26, 2009 By Clare Ultimo

The 7 Worst Things To Tell a Logo Designer: 1. "I know exactly what I want so it should be easy for you. I want it to look JUST LIKE...the (blank) logo only with a (blank) on it." 2. "I'll know it when I see it." 3. "I want it to be red." 4. "This is a real estate company and my cousin drew this cute house so whatever you do, you gotta use the house." 5. "I'm the final approval except that after I approve it, we'll have to run it by my Board of Directors for approval too." 6.  "Can you … [Read more...]

Filed Under: Design and Commerce

The Making and (Un)Making of Logos:Secrets of a Logo Designer I

May 26, 2009 By Clare Ultimo

Part 1 Why your logo is important: Don't let me try to convince you that the creation of your logo is important, but here are some simple reasons why you might want to create something well made and distinctive to represent your company: 1. The logo is your visual shorthand: You need one fast way to tell your audience/customers that your company is for real. Logos are a great way, actually, to do this...if they look professional, unique, handsome, trustworthy...your company sends out those … [Read more...]

Filed Under: Design and Commerce

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Recent Articles

  • An Open Letter to Great Mother Gaia…
  • Why War May Really Be Over…
  • Distress, Death and Graphic Design
  • What Inspires You? The Writing Process Blog Tour
  • Announcing the QEG: Happy Earth Day!
  • If Everyone Told the Truth: A Personal Fantasy Through the World as We Know It
  • On Silk Stockings, Cigars and Turning 20
  • Occupy the Heart in 2012
  • 2012 on Seventh Avenue
  • What Not To Change About Graphic Design

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